I knew the models. When I needed them, I couldn't use them.

You are preparing a product launch and want to go through the 7Ps of marketing. You can only remember four. A colleague asks why a project is delayed again and again; a fishbone diagram would help the team organise the possible causes, if anyone remembered the six categories.

The knowledge is there. You learned these models, or you could learn them in an afternoon. What is missing is access: the right model is never available at the moment you need it. Nobody opens a 600-page textbook when a decision has to be made. So people search the web, find three versions of the same model, and choose one at random.

BizDecks Pro started as my own quick-reference notes. It became a product when colleagues kept asking for a copy. We took the models that are spread across seven or eight university textbooks and summarised each one on a single card: the front tells you what the model is for and when to use it, the back gives the steps and a worked business example. Fifty cards in five colour-coded categories (strategy & analysis, marketing & growth, finance & performance, operations & process, leadership & teams) in a box that fits in your bag.

Then we did the same digitally: every card as an online page, a Google Sheets template for the calculations, a Miro board to work on it with a team, and a short video tutorial per model. That is the BizDecks Pro system.

A small team in the Netherlands with MBA training and practical experience in strategy, marketing, operations and finance. We write every card ourselves from the original source, try it in our own work, and rewrite it until a colleague can use it without our explanation. When a reader finds an error, we correct it. We keep it academic where it must be and practical where it matters. Made by people, for people.