Bring a clear method to your next business decision.
Frame the question, compare the evidence, agree what to do next.

WORKED EXAMPLE
One question, worked through to a decision
The whole method on one page: question, card, analysis, decision note.
Frame the question
The partners agree what has to be decided before anyone opens a template.
The company
Van Doorn Interiors: a family-run office furniture retailer with three showrooms in the Randstad. A Belgian competitor has started delivering online in the Netherlands.
The one question to answer
Do we compete with the online newcomer on price, or build a service around the clients we already have?
What a useful outcome looks like
One direction the three partners support, with a first action and someone who owns it.
Data needed before the meeting
- Sales by client type, last two years
- Quotes lost to online sellers, last 12 months
- List of active architect relationships and refurbishment projects
Pick the card that fits
The question is about position and options, so the SWOT card comes out.
Front: what SWOT is for and when not to use it. Back: the steps.
- Strengths and weaknesses: inside the company
- Opportunities and threats: outside it
- The value is the shortlist you act on, not the four boxes
Fill in the template together
Four boxes, filled in with evidence, then cross-matched.
Strengths
- Long-standing relationships with Dutch architecture firms
- Showroom staff who advise on layouts, not just products
- Own delivery and assembly team
Weaknesses
- No e-commerce presence
- Prices 10 to 20% above online sellers
- Marketing depends on two partners' networks
Opportunities
- Rise in hybrid-office refurbishment projects
- Architects looking for one supplier per project
- Corporate clients asking for reuse of existing furniture
Threats
- Belgian competitor now delivers online in NL
- Price comparison on standard items
- Slower decisions at corporate clients
Cross-match: which pairing changes the decision?
Strength 1 x Opportunity 1: architect relationships plus hybrid-office projects. Strongest pairing: package a refurbishment service for architect clients.
Weakness 1 x Threat 1: no web shop while the competitor delivers online. Exposed: decide whether to accept this risk for now.
Decide, and write down who does what
The meeting ends with a note everyone can act on.
Decision
Build a hybrid-office refurbishment service around our architect clients. Do not compete on price online this year.
Owner
Partner 2, sales lead
First action
Call the five most active architect firms this month and offer a pilot on two refurbishment projects.
Review
Partners' meeting in eight weeks, with the pilot results
Assumption to test
Architects want one supplier for a whole refurbishment. If fewer than two of the five firms are interested, we reopen the online option.
Illustrative. Van Doorn Interiors is fictional; the SWOT card is the real product.
FROM MODEL TO DECISION
See how the analysis supports the next decision
Card for structure, template for evidence, note for the decision.

Use the same process on your next project
Question, model, analysis, decision. Then the same process for the next project.
- Structure strategy sessions and workshops
- Give new team members a shared reference
- Apply consistent thinking in client and team projects